My first steps in videography initiated when I edited my honeymoon. Those moments were thrilling to me. I wanted to craft something that later on would take me back and make me have the same feel of getting butterflies. Well, that was a successful beginning for a self-starter with engineer’s background.
In 2005 we purchased a brand-new prosumer camera. I was hooked at playing around with films and made sure I got out pretty much every day. It was an honour to be entrusted to document one of the happiest days of life, allowing the couple to re-live that precious day over and over again throughout days of joy and sorrow.
11 years, 527 memorable occasions and many couples, I have befriended. Over these years, I came to know my inner self. Strong empathy moved me to be beside couples during their crucial periods. It is always heartbreaking to see how the relationship gets trapped and entangled.
Fortunately, I came across Gary Chapman's book called “5 Love Language”. I couldn’t keep this practical counsel to myself. So I have just started to share this knowledge with couples. This is how it works. I send them questionnaire and discuss with them before their wedding day. Couples have found our sessions refreshing and beneficial. After knowing the details of their love, I craft a piece of art that tells a story.
Currently, I am studying part-time for a bachelor degree in Counselling. I sincerely hope that it will equip me with adequate skills to help people make a good foundation for solid marriage and successful parenting.
Couples expressing their gratitude to us again and again for creating the video of their love story make me feel high and inspired. I can really feel my contribution to the building of marriage with fire-resistant materials. Memories might fade away, but not the moments of romance, made alive in film.
Do not underestimate the importance of high quality filming. How will you react to crappy stills, with insufficient lighting and blurred zoom? Nobody wants low-lit or shaky scenes. That was what I got from my own wedding, filmed by a friend of mine. I really regret because most of the precious moments are not done properly and are of no use. Cherish the greatest day of your life and trust only professional people who do care for you!
Swee Foong (Founder)
I adore dessert and I love to bake if time allows me to do it. My favourite bake is the green tea tiramisu. I love anything with green tea maybe because Christopher and I had the goodness of eating it together at our on-job training in Japan (I used to work as an engineer and we happened to work in the same semiconductor company). On top of that, I’m a stay-home mum to my two lovely daughters, Alicia and April.
Many things changed along the way, and now I work shoulder to shoulder with Chris, taking pride in the accomplished achievements. I am a perfectionist when it comes to selecting the music, and it may take days to do it. Undoubtedly, I am very adept at identifying the correct musical elements of the film. As music is the soul of the video, I am very mindful about picking up the right tone. Good background music should be able to amplify the sensual receptors. It guides the emotions of the audience and conveys feelings that visual part is unable to do.
The tones of music drive the narrative and bring clips together in trailer. The trailer needs to flow with the mood. I must feel the magic in the video, be thrilled, experience the sense of goose bumps, get the best moments out of the wedding day.
My name is Meow. And it sounds like a female name. My mom says this is a very special name. Then, only after growing up I found out the word Meow is actually associated with some Fortune-telling. Now I consider my name a good topic to break the ice in my interactions with people, including our clients.
I accomplished my Digital Media Design degree at Liverpool John Moores University and afterward, joined Ichiro Films. The occupation of a wedding cinematographer furnishes with an incredible opportunity to get involved both in filming and editing.
These 4 years of ongoing collaboration with Ichiro Films have been a fantastic experience. I have gained so many skills, both in technical aspect and soft skills. Throughout our job we need to interact not only with couples, but also with different service providers in the industry. For granted, obtaining communicative skills is one of the cherished achievements of my career.
I appreciate every single thing I have learned from Ichiro Films, and the relationship with this family is the most nurtured! I could hardly source any company that willing to share their knowledge and experience with someone as much as they do. In fact, they literally treat me as their own son or brother. After these 4 years of experience with Ichiro Films, I am convinced that our teamwork is the key of our success. Teamwork makes dream works!
I am a true geek on camera equipment, but, please, do not let me start the topic “What camera should I buy?” I have so many things in store for you. When I started to play around with videos, my eyes learned to capture and unleash every detail of the moment to get across the emotion. I am absolutely aware of the combination of the angle, light and moment. I can behold beyond visually stimulating stills. While capturing the moments, I am creating the drama in my imagination. It shouldn’t turn into cheesy thing. This is the beginning of a big story. Even as a part-timer, I am still in line with Cinematography on day to day basis as a DUCK tours in-house Video Producer. With my current background, I dare say customer relationship is my forte. The source of my joy and satisfaction comes from watching the SDE video with the couple and observing their happiness on the spot. That is a fuel for me, driving force for reaching perfection. This incentive to give the bride and groom a memento of their special day moves me to make stunning and outstanding shots on every occasion I am entrusted to film the story of one love.