Ichiro Films has been awarded Singapore Tatler – The Best of Singapore in Wedding Videography 2011. Our team is thankful for the honor Singapore Tatler bestowed upon us, for the second year running. We would like to thank all our friends for your continued support and trust in us. We will continue to strive and produce better pieces of work for the years to come!

I am William Chua Kok How, the latest addition to Ichiro Films.

First of all, don’t mistake me with the William Chua in William Chua Photography.

I have to say so, because, I have friends who are getting married come asking me, “Are you that William Chua? Your pictures are amazing!”

And of course, previously, there were some people in the industry who were shocked when they learnt that Ichiro Films hire a new guy by the name of William Chua.

Christopher once received a call questioning, “Hey Chris, how do you manage to persuade William Chua to give up his photography and join Ichiro Films?”

Given all these confusions we had encountered (even before I was been officially announced), we knew that my real name is an obstacle.

Without a doubt, there is a need to give myself a “second” name to prevent any unnecessary confusions.

However, it is never easy for someone like me, who hasn’t had a decent alias to my belt since young.

Names like, “Toa Dao” (Big Head), “Chao-Tah” (utterly burnt), “Mud-Boy” and even “Bunny Boy”, are used on me at different stages of my life.

But still, I need to find myself a “new” name.

Enough said. I shall now officially introduce myself: I am Will Chua, an aspiring Wedding Videographer from Ichiro Films.

Looking back, I have been with Ichiro Films for about 5-6 months now.

I joined Ichiro Films in mid-May this year, and from then I have been tagging along with Why Keen and Christopher on numerous weddings.

At a start, these weddings were like a training to me, with Christopher and Why Keen constantly giving their input on my cinematography.

At the same time, these tagging alongs had also helped me to adapt myself to the life of a Wedding Videographer.

Such as not being able to enjoy Fridays with late nights whenever there is a wedding the next morning, waking up at 5am on a weekend morning when most of the people are still deep into sleep, and etc.

But, all these feelings of dread disappear, whenever I enter the bride’s home early in the morning, seeing everybody happily anticipating the big day to commence.

Mothers looking over their daughters doing make-up, with a smile which I can’t seem to be able to explain in words.

Sisters preparing the awful dishes with terrible ingredients, jam-packed with “evil” joy whenever the ideas of suffering groom and brothers come into mind.

And it’s true, happiness is contagious! It makes me happy to see happy people.

And it makes me even happier to be able to capture these precious moments for the couples to keep for life.

Till date, attending weddings have become less of a training, and more of a natural instinct to be present in an occasion filled with bliss and delight.

And all I have to do is to enjoy and immerse myself into this joyous event and capture it!

Without further ado, I would like to take this opportunity to share a video (http://www.vimeo.com/15151380) which was made in my first 3 months with Ichiro Films. Hope you like it. Enjoy!

Yes, we have been fighting the quiet fight of completing our backlog, but more than that, Christopher, Swee Foong and I have been scrambling for the past few months, doing a lot of things in the background, and it is all coming into place within a month.

So, watch this space.

Editor’s Pick on Page 104

Expert Q&A on Page 164

Stylish Visuals Page

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All of these sound great on paper, but we really have to thank all of our clients, if all of you had not been so beautiful, we would not have been able to create anything.

As an auspicious launch into a wonderful year, we have decided to do a quick promo for our 6 hour express package. Until Chinese New Year, the package would be going for $2000. For more details, do email us, or give either of us a call!

Keep shining in 2010, have a great year ahead!

Why Keen

Christopher Tay

Argue away about the terminology used. Collectively, WCG believes that cinematography better describes our work because it transcends standard reportage, and works on better aesthetics and most importantly, storytelling.

We have been toiling for the past couple of months now to make this happen, and it is with much excitement that we can finally announce our existence!

WCG now comprises of Ichiro Films, Simple Motion and AlvinAdelineWeddings, we are always looking for more partners. Do visit our main site at www.wcg.com.sg or our blog at www.weddingcinematographersguild.com to find out who we are and what we do.

Videographers ... we are not

Raffles Hotel will be holding a Raffles Romance Wedding Fair on the 6 September 2009. Ichiro Films is proud to be participating in this event and also selected to be the Preferred Videography Company for 2010. Do keep a lookout for the advertisement in The Sunday Times on 23 & 30 Aug 2009 for more information. We look forward to seeing you there on Sep 6.