It was all about speed. I had one night to come up with something and I did my best.
I expected that the clients, and in turn, Cindy, wasn’t expecting much in less than 12 hours. Perhaps a short synopsis with a simple storyline and descriptions on how the music video would look like. I quickly watched a few music videos, at this point, the clients have not indicated to me any videos they liked, so I had to visualize for them.
I planned on going for something cheerful, so I proposed a colorful palette. Cindy asked for a quote from us, and we quickly crunched up some numbers, all an estimate at this point, and sent it to her.
A Simple Synopsis
But it couldn’t end there. I was annoyed at the thought of leaving it there because I had no idea how the video would really look, and more importantly, sound. This was an MV after all.
I went into writing the script first. I imagined the characters in the situations, and heard how it sounded like in my head. What would they sing? How would the beat go?
So I took up my iPad, started GarageBand, and wrote the song. “Because I Can”. Perhaps it is a reflection of how I felt. I knew that this was unexpected, either by Cindy or the clients, but I knew that they would see my sincerity if I pulled it off. At this stage, it was already 1a.m. in the morning on the day the pitch is due. By the time I finished writing, arranging and singing, it was 6a.m. and I submitted what I had. Little did I know, this would be the beginning of 2 months of sleepless nights!
I uploaded the song together with the script pitch. They expected a one paragraph synopsis, but I gave them that, a 2 page script, and a 1 minute song, thinking, “I think I did good.”
If you are curious how it sounded, here it is. But be warned! I was tired, had very little time, and very basic equipment.