Worth The Wait – Welcome To Ichiro Films.

whykeen General, Video, Wedding Video 2 Comments

We are your Cinematographers,
your storytellers with video as a medium,
and our story is all YOU.

You are unique and beautiful,
the way you express your love is unique and beautiful,
so should your Wedding Video.


So stay, find out more, but what we really like is to hear from you, about your plans for your day, about unique and beautiful you!

Call Or Whatsapp us! Why Keen @ 91094628 or Christopher @ 98427458.
Email us @ enquiry@ichirofilms.com

Or drop us a contact from our contact form to the right of this page.

We would love to hear from you!

whykeenWorth The Wait – Welcome To Ichiro Films.

The Pitch : They Expected a One Paragraph Synopsis, I gave them a Script and a Song

whykeen Corporate, Video Leave a Comment

It was all about speed. I had one night to come up with something and I did my best.

I expected that the clients, and in turn, Cindy, wasn’t expecting much in less than 12 hours. Perhaps a short synopsis with a simple storyline and descriptions on how the music video would look like. I quickly watched a few music videos, at this point, the clients have not indicated to me any videos they liked, so I had to visualize for them.

I planned on going for something cheerful, so I proposed a colorful palette. Cindy asked for a quote from us, and we quickly crunched up some numbers, all an estimate at this point, and sent it to her.


A synopsis and some style guides

A Simple Synopsis

But it couldn’t end there. I was annoyed at the thought of leaving it there because I had no idea how the video would really look, and more importantly, sound. This was an MV after all.

I went into writing the script first. I imagined the characters in the situations, and heard how it sounded like in my head. What would they sing? How would the beat go?

So I took up my iPad, started GarageBand, and wrote the song. “Because I Can”. Perhaps it is a reflection of how I felt. I knew that this was unexpected, either by Cindy or the clients, but I knew that they would see my sincerity if I pulled it off. At this stage, it was already 1a.m. in the morning on the day the pitch is due. By the time I finished writing, arranging and singing, it was 6a.m. and I submitted what I had. Little did I know, this would be the beginning of 2 months of sleepless nights!

I uploaded the song together with the script pitch. They expected a one paragraph synopsis, but I gave them that, a 2 page script, and a 1 minute song, thinking, “I think I did good.”

If you are curious how it sounded, here it is. But be warned! I was tired, had very little time, and very basic equipment.

whykeenThe Pitch : They Expected a One Paragraph Synopsis, I gave them a Script and a Song

Lets Talk About Our Gs and As

whykeen Video, Wedding Video Leave a Comment

Let’s Talk About Our Gs And As

Wedding Video

Abuse and suffering.

This is not your typical wedding video.

Watch what Guorong and Amanda’s friends have to say about them in “Let’s Talk About Our Gs and As”. Guorong and Amanda wanted something atypical, and I told them, it really depends on your friends. It is an absolute joy covering a wedding, and everyone treats you like one of them.

I feel so much love at this very personal, very chill wedding, congratulations again guys!

~ Why Keen

whykeenLets Talk About Our Gs and As

The Script : Corporate Music Video Storyboard in 1 day!

whykeen Corporate, Video Leave a Comment


Storyboard in one night!

Was it a call? Was it an email? I think Cindy, one of our wedding clients, emailed Lance and asked if we wanted to support her in sending a pitch in for a campaign, we agreed immediately! It was for an MV (music video), which was something totally new for us. The only thing was, we had to come up with a storyboard in 1 day!

It was an incredible journey doing this project, and we will try to capture a bit of it here, in a series of articles on our blog. Who knows? This could be the biggest production we would ever be involve in, but the process was beautiful!

Follow the hashtag #thepitch, or stay tuned here for updates if you want to follow.


whykeenThe Script : Corporate Music Video Storyboard in 1 day!

timely for each other

Lance Ong General, Wedding Video Leave a Comment

timely for each other

Wedding Video

“Back then we were merely ‘Hi-Bye’ friends leading our own lives.
We reconnected 12 years later over Facebook and decided to catch up over coffee.
The rest is history.
We met at the right time, timely for each other.”

~ Berlinda

Besides the lovely message that Berlinda said during their marriage matrimony, the song at the end which they also chose as their march-in song had lyrics which shows how much they loved each other.

Loosely translated, it goes, “It is you who made my life perfect, compared to the rest, you are my everything” Without second thought, I chose this song to represent them as well. Thank you, once again, for trusting us to capture these special moments of your lives.

– Lance

Lance Ongtimely for each other

near near

Lance Ong General, Video, Wedding Video Leave a Comment

near near

Same Day Edit

“In poverty, I will make you, Yang Chun Mian (plain soup noodle) with solo (fish cake).
In wealth, I can still make you Yang Chun Mian with solo…”

~ Spencer

Personally, I was moved by this sentence of Spencer’s vows. This simple sentence tells us that Spencer and Luelle’s happiness as a couple will not change, regardless of what may come in the future.
We had a lot of fun, especially with the Care Bear Theme, and the bride, groom, groomsman and bridesmaid being exceptionally sporting and playful, it was amazing being part of this wedding!
– Lance

Lance Ongnear near

Is About Fami+lysa Now

Lance Ong General, Video, Wedding Video Leave a Comment

Is About Fami+lysa Now

Split Day Edit

“Family is there, who will stick by you.
Family is there, who will be the closest to you
no matter up and down…”

~ Caleb

As the eldest brother in the family, Caleb was a very independent and private person, he would do things without relying on anyone. Lysa, on the other hand, was the baby in her family. She loves her family, often putting her family’s needs above herself.
After meeting her, Caleb learnt how to cherish his family a little more. And that is why, to him now, it is all about Fami+lysa!

Lance OngIs About Fami+lysa Now


Lance Ong General, Video, Wedding Video Leave a Comment


Spilt Day Edit

“Today marks the beginning
of a new chapter in our lives … “

~ Edwin

A simple phrase, but captures everything about Edwin and Angelia’s relationship and what they mean to each other. Thank you, both of you, for your immense patience in waiting for this chapter to your wedding day story, and I really hope that you are moved by the images as much as I am!
Why Keen

Lance OngStill